The world’s largest country, Russia spans 11 time zones In 2019, the shop network owned and operated by ECCO Ros consisted of 176 shops in 55 cities located mainly in Russia. ECCO also operates online shopping in this market. The shop network is strongest in cities west of the Urals, with 56 shops in Moscow alone and 21 in the larger St. Petersburg area. But ECCO Ros is also present in Belarus and Kazakhstan, and partners operate several shops in towns including Chelyabinsk, Vladivostok, Kemerovo, Nizhny Novgorod, Samara, Krasnoyarsk, Ufa, and Krasnodar. ECCO Ros experienced reduced footfall in some of its shops in 2019, but there was a rapid increase in e-commerce shopping. Last year, Russia confirmed its rank as Europe’s largest Internet market with 90 million users aged 16 and older. According to a GfK (Gesellschaft für Konsumforschung) study, internet penetration exceeds 75% in the country. Large, modern malls are also attracting more consumers, and digital elements are becoming increasingly common. Looking ahead, the footwear market in Russia is poised for further growth, and will continue to contribute significant sales gains for ECCO. Annual Report 2019 14
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