SPRING // SUMMER 2016 What does it mean when we say that ECCO is Scandinavian? It is not simply a matter of geography. To us, it represents much more than that: It reflects our design philosophy, rooted in principles of a light, functional simplicity and beauty. It reflects an attitude toward life and the people around us and represents our surroundings: the wild and varied northern nature that inspires shoes that are both functional and stylish. In this issue of the ECCO Magalogue, we explore our Scandinavian heritage from all these angles, both from our own world of ECCO and beyond. There are many stories about Scandinavian Design trends and inspiring designers, and about the rough and alluring Icelandic nature. There are many more stories about how we at ECCO try to foster more meaningful relationships with our customers, to make shoes that fit even more perfectly into the everyday life of real people. Hope you enjoy it! 04 12 18 24 26 28 32 40 46 52 62 64 70 74 #partofmyworld – ECCO INTRINSIC A personal voice in fashion – Anne-Sofie Madsen Sweet as sugar – Franzi, A.K.A Zukkermädchen We care – ECCO shoe care Scandinavian design – 5 principles ECCO Moments – Loyalty Inspired by change – Mads Arlien-Søborg Hotshop – Creative leather pioneering SS16 Trends – This season’s Trends & Styling Golf – A pleasant walk 10-year anniversary – Celebrating ECCO Off-road Out is in – Make the world your gym ECCO goes to Iceland – Exploring nature From Dublin to Dubai – ECCO Oxford Street Andreas Wortmann Executive Vice President, Brand and Products, ECCO SKO A/S To learn more about ECCO check out ecco.com
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