Annual Report 2021 2021 KEY EVENTS JANUARY - ECCO LAUNCHES ECCO HYGGESOFT - Inspired by the Danish concept of “Hygge”, the ECCO Hyggesoft is a new collection of luxury indoor shoes created to bring a warm and cozy feeling of home and family gatherings. Many have switched to remote work from a city apartment or a country house and the ECCO Hyggesoft slippers and sneakers fit perfectly into the new reality. FEBRUARY - 25 YEARS OF GOLF - What started as a birthday gift for ECCO’s founder Karl Toosbuy led to ECCO Golf becoming one of the four biggest golf shoe brands globally – all in the course of just 25 years. The first pair of ECCO Golf shoes were sold in 1996 and already in 2010, the iconic ECCO Golf Street shoe started the so-called hybrid revolution, which is seen as a major game changer in the world of golf. MARCH - RESPIN TURNS LEATHER WASTE INTO TEXTILE FIBRE - In 2021, a novel hybrid between leather and textile saw the light of day through Respin, a joint venture between Finnish-based Spinnova and ECCO. The new fibre has already been used by ECCO’s Applied Research team to create a demo shoe, which is just one example of its high versatility. The ambition with Respin is to close the leather loop and create a high-quality material through upcycling. APRIL - ECCO OPENS ICONIC MARKETING BUILDING IN TØNDER - The building includes a showroom area to demonstrate the heartbeat of the business, including consumer experience, retail concepts, and digital screens with live feeds showing how consumers are engaging with ECCO online. The building’s design reflects the tradition of farm building in the marshlands of South Jutland. Energy-efficient solutions such as geo-thermal heating and solar power have been incorporated into the building. MAY - ANNA KASPRZAK JOINS ECCO’S SUPERVISORY BOARD - Third-generation owner of ECCO Anna Kasprzak joins ECCO’s Supervisory Board. Anna Kasprzak has built an international career in dressage riding and has represented Denmark on the Danish National Dressage Team at several events, including the Olympic Games in London and Rio, as well as European and World Championships. In addition, she manages Future Dressage – Sport & Breeding, which continuously develops its breeding and training activities with elite dressage horses. Anna Kasprzak brings extensive knowledge of the ECCO business, having served on the ECCO Holding Supervisory Board since 2010. JUNE - ECCO REORGANISES IN THE US - It was decided to reorganise the US unit and towards the end of the year, a new chief executive for the US market was appointed. Four new prime outlets opened in the space of only two weeks in Denver, Tennessee, North Carolina, and Florida using a specially designed outlet concept for the US market. 6
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